Every expert, in almost every industry, relies on colleagues to scrutinise gaps, identify weaknesses, and challenge assumptions – content writing is no different. Even an experienced and good content writer needs an editor’s extra set of eyes to fine-tune copy and cover their blind spots.
Editing and proofreading are both important, but they are done at different stages of the revision process. Proofreading involves correcting errors in the final design stages to spot any embarrassing mistakes that could reduce credibility. Editing, on the other hand, looks at the overall flow, structure and clarity to help readability.
Beyond correction of faulty spelling, grammar, and punctuation, Etymon’s B2B-focused editors ensure the style and tone of your content reflects your company’s branding. We’ll ensure conciseness and clarity by eliminating unnecessary words or inappropriate jargon while ensuring your intended messaging remains intact.
We usually require 24 hours turnaround time for editing of short-form content, and 2-3 days turnaround time for longer-form content.
Possibly. Our editing services are available with express turnaround subject to our availability and at an additional fee.
YES! Editing retainers are a good way for you to ensure that we have a dedicated copy editor on standby to respond to any ad hoc or last minute content editing needs.
Etymon provides editing rationale so your teams can understand why our edits were made. Our editing services are performed using a trackable feature, allowing for fast and simple review and management of edits.
You could hire a freelance editor, but not all freelance editors have specialised knowledge in tech or finance, they typically take on editing jobs for a wide spectrum of industries. This means they might not know industry terms or trends, and this could result in missed opportunities. In the event of something unforeseen, a freelance editor is also unlikely to have a backup to complete your task by your required deadline. If you are confident that your in-house teams can do such fact-checking and your deadline isn’t sensitive, a freelance editor might be a good option for you.
Based on the service we provide yes, however, an online search will show that technically they are different. Refer to the earlier part of this page where we show a breakdown of the different types of things we look for when editing. We cover the big-picture comprehensive type of editing of an editor, as well as the accuracy and formatting of a copy editor.
