Content Writing Services for CoachHub
What content writing services did Etymon provide?
Our copywriting team was responsible for content strategy proposals and writing region-specific blogs, infographics and whitepapers for CoachHub’s website. Our graphic design team also designed reports and curated images to accompany these collateral.
Who is CoachHub?
CoachHub is a global talent development platform that curates personalised, measurable, and scalable coaching programs for employees regardless of their industry, seniority, or department.
The copywriting style
Content on topics such as diversity & inclusivity, employee engagement, and ESG had to be angled such that employers could look beyond cost factors and understand the positive impact that a healthy, engaged workforce would have on their bottom line.
Creative writing25%
Strategic writing20%
Conversational writing30%
Technical writing5%
SEO copywriting20%
Every tech geek needs a word geek®
More in details of our content writing…
Content writers who were familiar with the business context within Southeast Asia and East Asia were selected to write content for CoachHub, leading to blog articles with in-depth analysis and insight into country-specific work cultures.
Photos featuring diverse individuals from different backgrounds were deliberately chosen to align with CoachHub’s message of racial diversity and gender equality, creating a consistent and powerful brand image.
Basic SEO copywriting principles were abided by throughout the copywriting process to give CoachHub’s content the best chance of generating organic traffic from target organisations who were looking for employee engagement solutions.
The results of our content writing
Retainer contracts
The CoachHub internal team signed on six-month retainer contracts with Etymon to receive steady streams of quality infographics, thought-leadership focused whitepapers, and SEO-centric blogs that reflected regional business trends.
Smooth pipelines
Our blog drafts required minimal revisions before going live onto CoachHub’s website. This allowed content deliverables to be submitted ahead of schedule, giving both teams more time to brainstorm on higher level concepts and strategies.
New content direction
Having content writers with localised knowledge meant that our team could propose topics that helped CoachHub dive deeper into the APAC market and present their solution in a way that addressed pain points unique to businesses in each country.
Experience the Etymon effect
Hyper localised content is key to effective marketing when expanding into new regions. If you need SEO-friendly B2B content that sells, speak to us.