Copywriting and Translation Services for Donaldson
What copywriting and translation services did Etymon provide?
Who says filtration systems can’t be sexy? As a provider of air, oil, and liquid filtration solutions, Donaldson needed content that highlighted what engineers care about — operational efficiency and low maintenance cost, while keeping the content accessible for non engineering audiences. To highlight the superiority of Donaldson’s filtration solutions, Etymon’s copywriting team toed the line between engineering complexity and conversational writing to meet all stakeholder requirements.
Whitepapers
Video scripts and development
Presentation scripts
Every tech geek needs a word geek®
More details of our copywriting and translation
Communicating effectively over digital channels means understanding the limitations of remote webinars and writing with these restrictions in mind. Keeping in mind that we were writing for an international audience whose first language may not be English, our copywriters made sure to balance out engineering complexity with careful word choice so as to bring clarity rather than confusion to Donaldson’s speeches.
It’s easy to make grandiose claims about product superiority, but a lot harder to back it up with real evidence. Copywriting for engineers meant backing up Donaldson’s claims with verifiable statistics and providing detailed explanation of Donaldson’s filtration process that makes the development of more efficient and durable filtration systems possible.
Selling solutions to a global audience means speaking their language. Donaldson needed to translate their reports into Indonesian, Thai, and Vietnamese for their international clients. Our extensive network of professional contacts throughout Southeast Asia combined with our familiarity of Donaldson’s products allowed us to link them up with the right people and provide accurate briefs for translators to deliver the goods.
